If you run a beauty blog, you know that it’s hard to come up with new beauty blog ideas that haven’t already been done. There are so many beauty bloggers online that it can seem impossible to make yourself stand out from the crowd. How do you build a blog that people will keep coming back to for inspiration?
Makeup tutorials are great, but they’re also a dime-a-dozen online. There are so many of them that the odds of bringing in new readers with a tutorial are pretty low.Instead, try writing guides on different niche subjects you know a lot about, like the best microdermabrasion machine or best foods to improve your complexion. If you have something to teach, you’ll find an audience who wants to learn.
Have you ever tried to recreate the look of a beauty blogger, only to find out that the products she used were expensive?Some beauty bloggers use high-quality makeup — which is great for their artistry, but not great for the wallet of the average person. People without a lot of money to spend on makeup want to experiment, too!Be a source of information for them and talk about your affordable beauty favorites. You can even do a look entirely with drugstore makeup.
One of the best beauty blog ideas is just to be yourself.In this case, you don’t want to sound just like everyone else. What is it that makes you unique? How can you make sure that your voice comes across in your posts?Authenticity goes a long way. Showcasing your personality can help your audience feel closer to you.
Can you link up with another beauty blogger, maybe one that has a slightly larger audience than you do?That will introduce some variety into your posts and bring new eyes to your website. Whoever writes the guest post should also promote it to their network, bringing you new people who are also interested in the topics you post about. You might gain some new fans!
One type of post that’s always popular is life-hacks.People always want to know how to do something faster, better, or cheaper — so help them out!Write posts that offer your audience different tips and tricks on makeup trends, finding deals, or even just how to clean your brushes. Try to be helpful and offer information people need.
It can be hard to come up with new ideas for a beauty blog, but with a little bit of creativity, you’ll be on your way to creating unique content in no time at all. Add in some passion and hard work and you’re sure to gain a loyal audience!