Consider this your ultimate guide to fashion blogging. We’ve enlisted the help of some of our favorites — from Tavi Gevinson to Chiara Ferragni and more — who have not only figured out how to make their love of fashion and style a true lifestyle, but also how to make money sharing what they love with all of us. Read on for all of their tips and tricks you need to know before starting a fashion blog yourself.
Tavi Gevinson tells all aspiring bloggers to “write about what you care about and don’t worry about trends or what other people are buzzing about at the moment.” She also cautions, “It’s so easy to tell when a writer does or doesn’t care about what they’re saying—when they do, it can be exciting and fun. When they don’t, it can be painful!"
Noelle Downing of Noelle’s Favorite Things advises, “try to be as consistent as you can and make sure your content—whether it’s on Instagram or your blog—is cohesive and true to you.”
Noelle also encourages all aspiring fashion bloggers not to give up what they love, saying, “post regularly and don’t give up! The worst thing you can do is have big breaks of not posting—your readers will feel really disappointed, and you’ll lose their attention.”
When asked what sets her blog apart from the others, Keiko Lynn shares, “It can be very personal. I like to write, and I let my audience in. They know my relationship, my family, my friends. Many loves, losses, and personal triumphs have all been documented at some point.”
While it’s important to master an aesthetic that your readers know they’re going to find when they visit your blog, Keiko encourages, “Experiment,” adding, “I’ve gone through several phases—many cringe-worthy ones—but they all helped me figure out what I liked.”
When you’re looking for that signature look, Rachel Iwanyszyn of Jag Lever “suggests creating a mood board and finding a common factor between the pieces you select.” She adds, “also, sometimes I just try on everything I like in a store and do process of elimination.”
Rachel encourages all aspiring bloggers to stay true to themselves. “Definitely try to be original and speak your own voice,” she explains. “It can be hard since we all read so many blogs these days, and it’s almost embedded into our brains! Just do you, post on social media and outfit-sharing sites, and the rest will come naturally.”
Though it might vary from location to location, know when the photos are going to come out in the most striking way possible (whatever that might mean for your personal vibe). “Often the best hours for outfit photos are later in the afternoon,” says Chantal van Der Meijden. “I call them the ‘magic hours!’ When the sun is near the horizon and gives a soft hazy front light.”
Lisa Dengler of Just Another Me suggests setting out a path from the get-go. “If you want it to be a business, then know that from the begging.” She adds, “Figure out what will make you stand out and why someone would want to read your blog over someone else’s. Then just go, go, go!”